Do you know what exactly PPC is and how Google Adwords work for it? Whenever you enter search term which you want to find into search bar then Google provide you various results such as Articles, websites, blogs and many more related to your term. So when the result shows on your screen you find few search result become visible on left side and few on right sides. Left side term is unpaid term and right side term or some time few result shows on the top of just above the general result search is paid term. Now with the help of Adwords you can promote your brand with Google and grow your business in few simple steps. If you are aware of Google Adwords then use few of new techniques to increase your traffic.
With the current research of the ads innovation site, we want to discuss few points with you through which you can improve your ads in Google Adword.
Have a look of some important tips which I will describe below:
1. Enable Ad Site links:
This is very fruitful technique through which you can approach more and more clients to your website. You just need to implement this strategy that provides you facility of additional links of your website. With this you can target more than one pages of your product through which a user can go on their favorite landing page by click on links. On an average, by using this Ad Site links trick you can increase up to 30% CTR of same ad copy.
2. Optimize your ad text for longer headlines:
Recently Google made few changes for top ads. They give the preference to only those add which provide enough and more information in the headline. Now your description line can move with headline if you write it in proper grammar and try to complete it with any punctuation mark. Longer heading definitely give you the chance to increase traffic and CTR. If you will take this step then you can attract more visitors to your ad copies.
3. Use Location Extension:
By using this extension you can add your official address to your ad copies and as a resultant your ad will show with your company name, address and your phone number too. It will help you to popularize your brand, your products and your services with a particular location. Now user can easily get all important information about your product and company without many efforts. If you follow above simple steps then you can reduce your ppc management work. If you are running any company then you can include this in your ppc plans.